About The Designer
Steven Alan, a native New Yorker, has been immersed in fashion and retail since childhood. He spent most of his youth and early adulthood in the family business – his parents’ jewelry shop, learning the tricks of the trade: design, merchandising and buying. Studying film and photography at The High School of Art and Design, and later graduating from USC with a business degree, Steven returned to New York City to pursue his own unique vision in the fashion world.
Steven is highly regarded as a curator of not only what is new and edgy, but fashion that exudes expression and integrity. He has an eye for talent, and a legion of customers who continually search his stores to see his latest discoveries. The initial following of the fashion press garnered much attention for Steven and has continued throughout the evolution of his stores and his own brand.
Discovery is a crucial element in Steven’s philosophy. The idea of searching something out, the feeling that what you will come away with is unique and worth the effort - this has influenced all of what Steven Alan represents. The slightly out of the way locations chosen for his stores, his merchandising, and his choice of designers are all made with this in mind. Steven cites much of his influences on his extensive travels around the world, particularly Japan and Europe and the people he meets there. He is acutely aware of his surroundings both at home and abroad, of the urban streets and subways and the array of artistic people who travel them.
In buying menswear for his stores, Steven could not find what he was looking for – the perfect men’s shirt. So he decided to make them himself. He handpicks limited edition fine cotton fabrics from Italy and Japan, and focuses on fit. The shirts are fitted “properly”, with subtle design elements which give them their individuality. Each shirt is washed and treated to create its own distinct worn-in kind of “fashionably disheveled” feel. The shirts are often seen as collectibles due to the fact that the fabrics change every few months.
Eventually, there would be the perfect pant, the perfect coat, the perfect cashmere sweater etc… and a line was born. As was a women’s line, which is based on the same principles as the men’s collection.